The People

Behind the Label

Willem de Jager
After completing his legal studies, Willem first worked as a Public Prosecutor and then as Magistrate in the Department of Justice for 10 years. In 1995, after his resignation, he became one of the founding members of LabourNet. Willem is still a shareholder and serves on the LabourNet Board of Directors as a non-executive Director.
In 2015 Willem founded ReedValley Wines, primarily as an export wine label. The brand grew rapidly and in November 2016 the ReedValley tasting hall was opened to allow locals to sample ReedValley's export-quality wines.
Willem is a passionate wine drinker and cook. He is married to Heidi and they have 2 children; both of whom share their parents’ passion for wine and are also involved in the wine industry.
Heidi de Jager
Heidi studied law at the University of the North West. After completion of her studies she worked as a Magistrate before deciding to throw all her energy and passion into ReedValley. Heidi is the driving force behind ReedValley and she is responsible for the daily management of the business. She is also a passionate mother to 2 children (Michelle and Francois) and has been married to their father for over 20 years. She also loves wine and is a great cook.

I cook with wine, sometimes I even add it to the food.

Lynette Whittaker
After being the creative force behind many famous household brands for over 20 years, Lynette decide to throw in all her experience and creativeness behind ReedValley. As owner she is perfectly qualified to grow and manage the ReedValley brand. Lynette is the creative force behind the ReedValley brand and is responsible for the “look and feel”. Lynette is also married and has 2 children (Kirsten and Nathan). She loves wine and also loves to travel.

We are all mortal until the first kiss and the second glass of wine.